June 07, 2014 Categories: Case Study

A mother of four, quite distraught, entered the dental practice I work within. One of her children, her little princess, needed quite a substantial amount of dental treatment done. Her beautiful little girl was in pain!

The mother had enquired through the public system, but unfortunately there was a very long waiting list, as she didn’t have a health care card. more…

March 26, 2014 Categories: Case Study

You’ve probably heard the famous Emerson quote (actually a misquote) “If you build a better mousetrap, the world will beat a path to your door”. It tells us that somehow the world found out about better mousetraps (or candles or books or chairs) even before the days of TV advertising, Twitter and viral videos!

Something similar has been happening for Dental Members Australia (DMA) with news more…

August 26, 2013 Categories: Case Study

Very few people enjoy going to dentist and having to pay for the privilege makes it pretty much a lose-lose scenario for the patient. And if the patient is unhappy, the dentist is likely to lose out too.

Very few people enjoy going to dentist and having to pay for the privilege makes it pretty much a lose-lose scenario for the patient. And if the patient is unhappy, the dentist is likely to lose out too.

In my more…